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	<title>Marketing from the Ground Floor</title>
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	<link>http://kahickey.wordpress.com</link>
	<description>Hands on marketing that works</description>
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		<title>Marketing from the Ground Floor</title>
		<link>http://kahickey.wordpress.com</link>
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		<title>7 tips for a successful executive video</title>
		<link>http://kahickey.wordpress.com/2011/08/28/7-tips-for-a-successful-executive-video/</link>
		<comments>http://kahickey.wordpress.com/2011/08/28/7-tips-for-a-successful-executive-video/#comments</comments>
		<pubDate>Sun, 28 Aug 2011 21:51:49 +0000</pubDate>
		<dc:creator>Karen Ambrose Hickey</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://kahickey.wordpress.com/?p=108</guid>
		<description><![CDATA[I just finished a set of executive videos. After sitting through many takes, I now have some tips that I am using for every shoot. 1. Look, smile, start. Start the camera and have them look into the camera, close their mouth and smile. With this you now have a still that you can capture [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=kahickey.wordpress.com&amp;blog=10380929&amp;post=108&amp;subd=kahickey&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">Photo: Data Talk - over the top</media:title>
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		<title>Why social media, means &#8220;shareable&#8221; media</title>
		<link>http://kahickey.wordpress.com/2011/07/27/social-media-means-shareable-media/</link>
		<comments>http://kahickey.wordpress.com/2011/07/27/social-media-means-shareable-media/#comments</comments>
		<pubDate>Wed, 27 Jul 2011 19:02:11 +0000</pubDate>
		<dc:creator>Karen Ambrose Hickey</dc:creator>
				<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://kahickey.wordpress.com/?p=99</guid>
		<description><![CDATA[I&#8217;ve seen many articles stating that the Twitter economy is links. The more links you share, the &#8220;richer&#8221; you are and more likely to build a follower base. I see the same happening with Facebook at this article by Gregory Ferenstein, called To Spread Your Brand On Facebook, Don&#8217;t Target Your Fans&#8211;Target Their Friends. Watching [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=kahickey.wordpress.com&amp;blog=10380929&amp;post=99&amp;subd=kahickey&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">Image: Sharing on Social Media</media:title>
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		<title>Biggest blogging challenge</title>
		<link>http://kahickey.wordpress.com/2011/01/25/biggest-blogging-challenge/</link>
		<comments>http://kahickey.wordpress.com/2011/01/25/biggest-blogging-challenge/#comments</comments>
		<pubDate>Tue, 25 Jan 2011 06:26:35 +0000</pubDate>
		<dc:creator>Karen Ambrose Hickey</dc:creator>
				<category><![CDATA[Blogging]]></category>

		<guid isPermaLink="false">http://kahickey.wordpress.com/?p=71</guid>
		<description><![CDATA[What is my biggest blogging challenge? This is an interesting question because &#8220;it depends.&#8221; I write three different blogs. I am the editor of my company&#8217;s corporate blog; I have this blog on integrated marketing and I have another blog on balancing life (work, motherhood, running, you name it). The blogs are different, but my [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=kahickey.wordpress.com&amp;blog=10380929&amp;post=71&amp;subd=kahickey&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Changing marketing as easy as changing a hair style</title>
		<link>http://kahickey.wordpress.com/2011/01/07/changing-marketing-as-easy-as-changing-a-hair-style/</link>
		<comments>http://kahickey.wordpress.com/2011/01/07/changing-marketing-as-easy-as-changing-a-hair-style/#comments</comments>
		<pubDate>Fri, 07 Jan 2011 05:23:05 +0000</pubDate>
		<dc:creator>Karen Ambrose Hickey</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://kahickey.wordpress.com/?p=67</guid>
		<description><![CDATA[When I saw today&#8217;s Wall Street Journal article, AT&#38;T Pins 4G Label to Existing Network, I did a double-take. Didn&#8217;t T-Mobile get heat over making a 4G claim for HSPA+? A little more research showed me that AT&#38;T even criticized T-Mobile for their re-definition of 4G. OK. That&#8217;s the part that gets me. Don&#8217;t like [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=kahickey.wordpress.com&amp;blog=10380929&amp;post=67&amp;subd=kahickey&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Tweet: the new sound bite</title>
		<link>http://kahickey.wordpress.com/2011/01/05/tweet-the-new-sound-bite/</link>
		<comments>http://kahickey.wordpress.com/2011/01/05/tweet-the-new-sound-bite/#comments</comments>
		<pubDate>Wed, 05 Jan 2011 18:55:40 +0000</pubDate>
		<dc:creator>Karen Ambrose Hickey</dc:creator>
				<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://kahickey.wordpress.com/?p=60</guid>
		<description><![CDATA[I heard an interesting story on NPR today. They were discussing the science of sound bites and various experiments that had gone on. The bottom line was that most politicians have learned to keep their sound bites to 9 seconds. And, coincidentally, saying a tweet out-loud, for 140 characters, is about 9 seconds. What worries [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=kahickey.wordpress.com&amp;blog=10380929&amp;post=60&amp;subd=kahickey&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">Photo: Rose Parade band</media:title>
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		<title>Yes&#8230;I have shoes. Stepping out into social media.</title>
		<link>http://kahickey.wordpress.com/2011/01/05/yes-i-have-shoes-stepping-out-into-social-media/</link>
		<comments>http://kahickey.wordpress.com/2011/01/05/yes-i-have-shoes-stepping-out-into-social-media/#comments</comments>
		<pubDate>Wed, 05 Jan 2011 01:12:59 +0000</pubDate>
		<dc:creator>Karen Ambrose Hickey</dc:creator>
				<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://kahickey.wordpress.com/?p=55</guid>
		<description><![CDATA[Everyone knows the saying&#8230;&#8221;the cobbler&#8217;s kids have no shoes.&#8221; I&#8217;ve been living it in the self-marketing department. I love marketing (and shoes), but I don&#8217;t have time to write (or shop). I&#8217;ve been so busy getting my company blog up and off the ground, along with the social media and video strategies, that I&#8217;ve had [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=kahickey.wordpress.com&amp;blog=10380929&amp;post=55&amp;subd=kahickey&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">kahickey</media:title>
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			<media:title type="html">Photo: My Jimmy Choos</media:title>
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		<title>Are you a mobile worker? More etiquette tips</title>
		<link>http://kahickey.wordpress.com/2010/07/15/are-you-a-mobile-worker-more-etiquette-tips/</link>
		<comments>http://kahickey.wordpress.com/2010/07/15/are-you-a-mobile-worker-more-etiquette-tips/#comments</comments>
		<pubDate>Thu, 15 Jul 2010 19:16:43 +0000</pubDate>
		<dc:creator>Karen Ambrose Hickey</dc:creator>
				<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://kahickey.wordpress.com/?p=41</guid>
		<description><![CDATA[More tips on mobile worker etiquette. Share the wi-fi and keep your space clean.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=kahickey.wordpress.com&amp;blog=10380929&amp;post=41&amp;subd=kahickey&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>Twitter followers give you a (false?) sense of who you are</title>
		<link>http://kahickey.wordpress.com/2010/07/13/twitter-followers-give-you-a-sense-of-who-you-are/</link>
		<comments>http://kahickey.wordpress.com/2010/07/13/twitter-followers-give-you-a-sense-of-who-you-are/#comments</comments>
		<pubDate>Tue, 13 Jul 2010 16:42:13 +0000</pubDate>
		<dc:creator>Karen Ambrose Hickey</dc:creator>
				<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://kahickey.wordpress.com/?p=35</guid>
		<description><![CDATA[Twitter can give a false sense of self. What are you willing to share?<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=kahickey.wordpress.com&amp;blog=10380929&amp;post=35&amp;subd=kahickey&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>Social media marketing is not all or nothing</title>
		<link>http://kahickey.wordpress.com/2010/03/14/social-media-marketing-is-not-all-or-nothing/</link>
		<comments>http://kahickey.wordpress.com/2010/03/14/social-media-marketing-is-not-all-or-nothing/#comments</comments>
		<pubDate>Sun, 14 Mar 2010 05:46:34 +0000</pubDate>
		<dc:creator>Karen Ambrose Hickey</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://kahickey.wordpress.com/?p=31</guid>
		<description><![CDATA[B2B marketing needs a more careful approach for social media marketing. I see many companies panicking because they haven&#8217;t done anything and subsequently try as much as they can find. You can go to many websites and see a drop-down showing you icons of more social media opportunities than you&#8217;ve ever hear of.  But that [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=kahickey.wordpress.com&amp;blog=10380929&amp;post=31&amp;subd=kahickey&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Good social media is like being a good friend</title>
		<link>http://kahickey.wordpress.com/2010/01/30/good-social-media-is-like-being-a-good-friend/</link>
		<comments>http://kahickey.wordpress.com/2010/01/30/good-social-media-is-like-being-a-good-friend/#comments</comments>
		<pubDate>Sat, 30 Jan 2010 05:52:19 +0000</pubDate>
		<dc:creator>Karen Ambrose Hickey</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://kahickey.wordpress.com/?p=29</guid>
		<description><![CDATA[A post on Dan Zarrella&#8217;s site made me think about using social media properly. Yes, it&#8217;s a conversation, but you have to work at it. Just like being a good friend takes work, patience and enthusiasm, even when you don&#8217;t feel like it, the same goes for social media. I constantly see articles on how [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=kahickey.wordpress.com&amp;blog=10380929&amp;post=29&amp;subd=kahickey&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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